Ford has announced that one of their most popular cars in the Indian market, the Ford EcoSport has just achieved its 200,000 sales milestone with domestic and export sales combined.
The Ford EcoSport is the highest selling compact SUV in the Indian market and over 112,000 units are currently plying on Indian roads. Ford has been able to achieve this feat within the first two years of the introduction of the SUV. Within 30 days, the EcoSport had reached 60,000 bookings since the car was first available for pre order before it was launched. The demand for the EcoSport peaked at such a point that Ford had to seize the bookings for the vehicle in 2014 for months before they resumed entertaining bookings for the car.
Anurag Mehrotra, executive director Marketing, Sales & Service at Ford India said “The EcoSport, since its launch, has been appreciated for its compelling value proposition and we would like to thank all our customers for their patronage. Ford EcoSport created the compact SUV segment and dominates the market owing to its unmatched value. The 200,000 sales milestone is yet another testament to the inherent strengths of our compact SUV that continues to set new benchmarks even in a challenging market.”
The EcoSport has achieved this milestone by exporting to South Africa, Taiwan, Australia and several European countries.
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